Western Montana is serious about two things: fun and winter. The people who live here, work here, play here and recreate here do so because – to put it simply – here in the wilds of Montana, winter is rad.
Here at Glacier Country, we think the radness of western Montana should be celebrated. As such, we’re giving our coolest season some much-needed attention with our new winter advertising campaign: the Winter Warrior.
As part of the campaign, we’re inviting winter lovers everywhere to become a winter warrior at winterwarrior.glaciermt.com. Once on the site, winter lovers can select their most loved snow-based activity, enter their information and request a winter warrior packet. As an added bonus, everyone who enrolls to be a winter warrior is automatically entered to win weekly prizes – including lift tickets, Glacier Country gear and travel destination packages – all winter long.
The main goal of the winter consumer marketing campaign is to highlight and promote western Montana as a “must visit” winter destination. Many of the ads have been placed in publications and outlets that reach outdoor enthusiasts, as well as regional target markets. As part of the campaign, advertising has been placed in a variety of national and print online media outlets, including Powder, Mountain, SKI, SnoWest, Canada.com and StarTribune.com, as well as in-state print and online outlets.
And while much of the media placement is outside of Glacier Country and Montana, it’s here in the heart of western Montana that the action is taking place. Local winter lovers can pick up winter warrior stickers at a variety of locations throughout the region, including local ski areas and visitor centers. They can also get in on the action by sharing photos and videos of them doing their favorite winter activity, with select photos and videos being highlighted on our website and social media channels. Users can share photos on twitter and instagram by tagging them with #GCWinterWarrior. Videos and photos can also be shared on our facebook page at facebook.com/glaciermt.
So what are you waiting for western Montana? Let’s show old man winter that we’re just as rad as he is.